AI shapes what we see, read, and believe online — but few question the ethics behind it. Algorithms decide which posts appear in feeds, subtly influencing opinions and emotions.

While personalization improves user experience, it can also create echo chambers and misinformation bubbles. Platforms must balance engagement with responsibility.

Transparency is key. Users deserve to know how algorithms work and what data fuels them. AI should serve humanity, not manipulate it.

Governments and tech companies must collaborate on ethical frameworks ensuring fairness, privacy, and accountability.

As AI evolves, so must our awareness. The future of social media depends not just on innovation, but on conscience.