Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.
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Insanely Simple by Ken Segall | : Books
May 01, Minutes Buy. Apr 30, Pages. Apr 26, Pages. May 01, Minutes. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. To Steve Jobs, Simplicity was a religion.
Insanely Simple: The Obsession That Drives Apple’s Success
It was also a weapon. The obsession with Simplicity is what separates Apple from other technology companies. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Sjmple has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.
Insanely Simple by Ken Segall on Apple Books
Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. Keeping project teams in constant seegall focuses creative thinking on well-defined goals and minimizes distractions.
Using a simple, ,en image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.
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Insanely Simple: Book review
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