Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Insanely Simple by Ken Segall | : Books

May 01, Minutes Buy. Apr 30, Pages. Apr 26, Pages. May 01, Minutes. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. To Steve Jobs, Simplicity was a religion.


Insanely Simple: The Obsession That Drives Apple’s Success

It was also a weapon. The obsession with Simplicity is what separates Apple from other technology companies. By naming the iMac, he also laid the foundation for naming waves of i-products to come. Sjmple has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell.

Insanely Simple by Ken Segall on Apple Books

Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. Keeping project teams in constant seegall focuses creative thinking on well-defined goals and minimizes distractions.

Using a simple, ,en image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers. Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

Buy the Audiobook Download: Apple Audible downpour eMusic audiobooks. Also by Ken Segall.


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Insanely Simple: Book review

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