K. Karcz, Z. Kędzior. Centrum Badań i Ekspertyz, Akademia Ekonomiczna, Katowice ; Międzynarodowe badania marketingowe: uwarunkowania kulturowe. Gatnar, G. and Walesiak, M. (Eds). (). Metody statystycznej analizy wielowymiarowej w badaniach marketingowych. Wrocław: UoE. Kędzior, Z. and Karcz. comparative sample and direct study procedure (Karcz , p. ). Results of . Karcz K. (), Międzynarodowe badania marketingowe. Uwarunkowania kulturowe, PWE, War- szawa. Kędzior Z. (red.), (), Badania.
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In this article, the author presents the results of her own surveys concerning attitudes of young consumers – living in the border areas of Poland, Czech Republic, Slovakia and Germany – towards innovation on the market of food products.
Innovative food is positively accepted by the young consumers, although it should be noted that large group of consumers are driven by the habits, especially Polish and Czech consumers.
TRIBUTE TO PROFESSOR KORNELIA KARCZ – PDF
The process of diffusion of innovations on the food market among young consumers depends on the country they live in, gender women considerably faster accept innovations but is not determined by high incomes.
Uwarunkowania kulturowe, PWE, Warszawa. Eseje statystyczne, Difin, Warszawa This article is distributed under the terms of the Creative Commons Attribution Non-Commercial License, which permits unrestricted non-commercial use, distribution, and reproduction markftingowe any medium, provided the original work kacrz properly cited.
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De Gruyter Online Google Scholar. Summary In this article, the author presents the results of her own surveys concerning attitudes of young consumers – living in the border areas of Poland, Czech Republic, Slovakia and Germany – towards innovation on the market of food products.
About the article Published Online: Citing Articles Here you can find all Crossref-listed publications in which this article is cited. Traditional and regional food as seen by consumers — research results: Consumer acceptance of innovations in food: A survey among Polish consumers.
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