GLOBAL STRATEGIC MANAGEMENT PHILIPPE LASSERRE PDF

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Global Strategic Management is designed as a core textbook for those students studying Strategy or International Business. It offers an insight into the impact of. This book is designed as a core textbook for those students studying modules or courses on Global Strategy and Strategic Management. Global Strategic Management lays down the foundations of ‘traditional’ strategy theory from a global perspective, while highlighting issues.

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9780230293816 – Global Strategic Management by PHILIPPE LASSERRE

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Return to Book Page. Global Strategic Management by Philippe Lasserre. Global Strategic Management is designed as a core textbook for those students studying strategy or international business.

It offers an insight into the impact of globalization on business organizations and how managers could and should deal with stratwgic. The text combines a strategic and managerial approach to global issues while covering future trends, including e-business Global Strategic Management is designed as a core textbook for those students studying strategy or international business.

The text combines a strategic and managerial approach to global issues while covering future trends, including e-business and cultural issues. Paperbackpages.

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Global Strategic Management

Nov 05, Hanin rated it liked it Shelves: There is no such global company. It’s semi-global, or multinatinal at most. Aug 19, Carlos E.

Base material for my course “International Management Strategy”. A goodguide to understand and manage a company in the global arena stratefic lots of good examples to understand the concepts.

Global Strategic Management : Philippe Lasserre :

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