In For the Win, Kevin Werbach and Dan Hunter argue persuasively that game- makers need not be the only ones benefiting from game design. Werbach and. Read “For the Win How Game Thinking Can Revolutionize Your Business” by Kevin Werbach with Rakuten Kobo. Take your business to the next level-for the. For the Win by Kevin Werbach, , available at Book Depository with free delivery worldwide.

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For the Win (Audiobook) by Kevin Werbach, Dan Hunter |

I like the topic and a lot of referencing sources. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment.

Nowadays every organization or business runs into a myriad of problems as business models become increasingly more complex.

Nov 28, Michael Scott rated it really liked it Shelves: I think that lean training teams need to focus on developing on-the-job competence and also to engage employees in informal learning activities before they spend time in games. Well that’s not the case with this book – it’s charming, well developed and really informative. If you want a deeper understanding go to castronova sythentic worlds that are more deep If you want a deeper understanding go to castronova sythentic worlds Dont expect to learn to gamify your business by reading it but you will learn the concepts.

Wake Up to the Joy of You. Can the desired behaviours be modeled through a set of algorithms d Potential conflicts: The authors conclude a chapter by advising that gamification be implemented in a socially beneficial way p.


Product details Format Paperback pages Dimensions A well-designed wni goes right to the motivational heart of the human psyche. Grate book if you want to learn the basics of gamification from conceptualization to implementation. Josh Kaufman Narrated by: Some slightly more useful things this book says are: Facebook, PayPal, Alibaba, Uber – these seemingly disparate companies have upended ffor industries by harnessing a single phenomenon: Werbach and Hunter are lawyers and World of Warcraft players who created the world’s first course on gamification at the Wharton School.

Werbach also has course on Coursera, highly recommended as well. Amazon Advertising Find, attract, and engage customers.

Take your business to the next level– for the win Millions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. A slew of business books on how game theory can energize the workplace have been hitting the market.

Game elements This lesson explains game elements such as PBLs – points, badges and leaderboards.

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May 22, Ashley rated it it was ok Shelves: George Berkowski Narrated by: Microsoft Language Quality game Ross Smith 3. You can read this item using any of the following Kobo apps and devices: The careful and skillful construction of these games is built on decades of research into human motivation and psychology: Preview — For the Win by Kevin Werbach. Primer intro ,evin the theory and mechanics of gamification.


Do yourself a favor and read this deep yet practical guide before your competitors do. This book is about how to implement gamification to one’s business systems.

This is his fifth book. Then it went viral. Kvin and the accumulation of points can all be markers of competence or mastery. As a motivation and behavior change consultant, I talk to a lot of people at forr companies who want to increase engagement, learn through controlled experiments, and get measurable results.

The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result – as a U.

For the Win : How Game Thinking Can Revolutionize Your Business

Buy the selected items together This item: Sep 09, Cariadne rated it it was ok. Top Reviews Most wernach Top Reviews. Leaderboards need to be used with care. Thanks for telling us about the problem. This book brilliantly explains how to design and use gamification techniques to that oevin. They are the least important bit of a game, the bit that has the least to do with all of the rich cognitive, emotional and social drivers which gamifiers are intending to connect with.