Emotionomics: leveraging emotions for business success / Dan Hill. – Rev. ed. p. cm. Includes bibliographical references and index. ISBN –––2. Emotionomics: Leveraging Emotions for Business Success (Book Review). Once you will start reading this book, you won’t be able to put is. Emotionomics: Leveraging Emotions for Business Success by Dan Hill. Reviewed for SOFII by Charlie Hulme. There’s no art to find the mind’s.
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Want to Read saving…. Facial coding presents a quantifiable answer.
Dan expertly guides the reader through the case for how emotions pay a critical role for businesses who engage or sell to people — and how ignoring that can prove disastrous. David Konopnicki rated it did not like it Mar 26, Your email address will not be published. Once again, above average salespeople have higher levels of frustration but very little sadness attached to it. John Seno rated it it was ok Sep 07, The sooner you begin asking questions in sales or an employee-based dialogue, the more successful you’ll become.
Jeremy rated it it was amazing Dec 29, It is one of those books I encourage everyone to read. Watching that something entirely new or overly complex creates extra mental work. Review “[C]ompelling conclusions and insight This is something we learned to discern in trial work. In the end, the author describes how to use this facial coding strategically; whether as a sales person, or an employer. Kogan Page; Revised edition November 15, Language: This book is a terrific text in that it is not only strategic, it is practical.
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If you are a marketer or business person who works with others or leads other people, understanding how emotions are THE KEY to any decision, as well as really getting how what people say vs. Not all businesses may be able to afford facial coding analysis – but understanding the emotions that drive action, and being alert and aware to how your marketing is engaging your audience and the results that get produced can in itself make a big difference.
He is the author of About Sccess Notify me of new posts by email. Then when succrss push them with hard emotionw, you can pay attention to how their body language changes. Would you like to tell us about a lower price? Read more Read less. It turns out that Shakespeare was wrong.
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Without an accurate measuring tool, how can emotions be strategically anticipated or tactically handled? Indeed, the approach that Dan Hill and his research consultancy firm developed involves eye tracking, video recording, tabulation of “emotional data sets,” elaborate scoring systems and emotjons analyses. Amazon Restaurants Food delivery from local restaurants. Of course he’s focusing on facial coding as a key tool since that’s his business, but the concepts of how to incorporate emotions into many different business aspects is worth a read succss.
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Emotionomics: Leveraging Emotions for Business Success
Prior to publishing Famous Faces Decoded: Discover Prime Book Box for Kids. This second edition, is a little shorter version of the original book, with some re-ordering of content that actually makes the book a better read.
People feel more pain from loss than pleasure from profit. Write a customer review. I read the first edition of this book and believed it did an excellent job of bringing many of the theories about emotional engagement into a simple and easy to understand summary.
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Emotions matter and Emotionomics will help you to step closer to customers and emotipnomics, but step ahead of your competitors. Hill spends the remaining chapters talking about how he worked in the retail and service industries and how these concepts apply to the eotionomics.
NeuroRelay Thinking through the mind of the consumer. A Guidebook for Reading Others. Hill’s company does what is known as facial coding. Dan Hill’s book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management.
For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. How competitive is your compensation structure? To ask other readers questions about Emotionomicsplease sign up. No trivia or quizzes yet.
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