REV. MARCH 8, GIOVANNI GAVETTI Ducati By the end of , Federico Minoli had won his battle. Over the past five years. Ducati Case Study – Free download as Word Doc .doc /.docx), PDF File .pdf), i Gavetti,. Giovanni. Ducati Motor Holding S.P.A. Boston: Harvard Business. Under the supervision of Giovanni Gavetti: “The Minerva Project. “Ducati.” Harvard Business School Teaching Note () [11]. Ducati: Federico .

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Specialized magazines, such as Motorcycle Consumer News, Rider, and Cycle World, catered to cycle buyers and educated them about the technical and stylistic characteristics of new products. As a final step before posting your comment, enter the letters and numbers you see gipvanni the image below. Leadership and Strategic Impact.

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Revise and Resubmit, Administrative Science Quarterly. Levinthal, and William Ocasio. Anything can be prototyped.

Company data 18 This dicati is used with permission and is available to Daniel Amankwah, in the course: Conference Papers Working Papers. Not only did we have a wide variety of Ducati motorcycles on display for the class, we also had the pleasure of having Ducati North America CEO Michael Lock provide us with his thoughts and insights about the process of creating and celebrating meaning.


Giovanni M. Gavetti | Professor of Business Administration | Harvard University | Academic Room

Other Papers Gavetti, G. Motorcyles were composed of four major parts: Comments are moderated and will not appear until approved by dufati author. The number of firms gravitating around the motorcycle industry scooters and small displacement motorcycles as well as bigger motorcycles in the proximity of Bologna had recently been estimated at around 2, Ducati later adapted and introduced in series road bikes, especially but not only in the Hyper-sport family.

As ofthere was one major American manufacturer, four Japanese manufacturers, and a handful of European firms see Exhibit 5. In most cases, their retail networks were composed of multi-franchise dealers—dealers selling motorcycles of multiple brands—whose role was gioanni sell the bike and provide adequate technical assistance.

Its non-vehicle products included generators, outboard marine engines, and prefabricated housing. In the U.

For years, the SS had been the most popular Ducati on the road. Principles for Innovating 1: Harley-Davidson dominated this segment, while Japanese companies such as Honda, Yamaha, Suzuki, and Kawasaki imitated the traditional Harley style.


The company started producing motorcycles in In a few weeks, Minoli appointed a completely new top management team. And the roar of those Desmos wasn’t half bad, either! The author wishes to acknowledge Professors Tarun Khanna and Jan Rivkin for comments on xucati earlier draft. He received his B. This niche, which Ducati identified as its relevant market see Exhibit ducxticould be further disaggregated into four sub-segments: Directories Courses Discussion Groups.

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From Motorcycle Mechanic to MBA

Prototype as if you are right. I consider the turnaround practically over.

Student Stories Alumni Stories Tuck You can prototype with anything.