Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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Door onder andere hersenonderzoek te doen, blijkt dat we vaak heel anders reageren op reclames dan van te voren gedacht.

What did I think that teasing little prompt to write a review? To ask other readers questions about Buyologyplease sign up. Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds.

For example, when test lindstro, are shown warning labels or specific brands do these appear on cigarette boxes or just as independent words?

One of the main messages of the book is that focus groups, long the bread and butter of market researchers, are on their way out, largely because people either lie purposely when surveyed, or they just don’t know what they want, and that neuroanalytical methodology is the wave of the marketing future.

Humans have a predisposition to stories, and to brands.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

This section needs expansion. But as bad as all that is, it’s not the worst thing about this bad book. It’s the one where you initially see a smiling face of a young woman. He seems a little conflicted about what he does – on one hand he tries to come off as a consumer advocate, exposing marketing tricks so we can be aware of them, on the other he actively employs the same techniques in the companies he works with.


Neuromarketing for tabacco companies has increased due to the fact they are no longer allowed to advertise publicly at all. Apr 07, James rated it liked it Shelves: Lindtrom’s late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. Jul 30, Tiny Pants rated it did not like it Shelves: While the studies provide facts, the interpretation of those facts are easy to argue.

And when he talks about the novel and surprising ways that companies engage in those activities, it’s often interesting. The concepts are completely different; I’m sure whether a family knocks on wood or throws spilled salt over one shoulder has little to no effect on the childrens’ development, while it makes sense that a family with a predictably comforting day-to-day routine of get up-brush teeth-eat breakfast-pack lunch-etc.

His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.

Does advice from professionals or superstition boost sales? May 23, Bart Breen rated it liked it. This causes us to shut-down part of our brains to protect it from the onslaught of advertisements. These logos are universal, and lindwtrom powerful associations with the companies they represent, with consumers instantaneously knowing exactly what the logo stands ilndstrom.

This applied not only to the rather subtle messages on US packaging, but even packages that included bold text and gruesome buyologyy photos.

I have a confession. The experiment Elderly people 60 — 85 years old split into lindstrok groups were given a computer game to play. If you value your purchasing sovereignty, read this book and borrow it from the library, so as to avoid ‘buying’ into Lindstrom’s h What did I think that teasing little prompt to write a review?

Apr 04, Becca rated it really liked it. In the largest neuromarketing study ever conducted, Lindstrom worked with organizations around the world to test what people actually feel about certain advertising techniques and products.


Toch ging het boek me op een gegeven moment tegenstaan, omdat het veel van hetzelfde is.

He studied the brain’s response and how it perceives product placements, subliminal messages, superstitions, religion, and even sex in advertising, and among others.

Being a marketer, I must get inside the consumer’s brain. The beginning 3 chapters of this book are a long disclaimer and sale job for EMRI buyollogy marketing research that can safely be skipped.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Dec 22, Malissa rated it really liked it. Ultimately Lindstrom himself is to blame, because he actually sounded interesting on NPR. I’m not normally one to pick up non-fiction, but this one caught my eye. Lindstrom has a product to sell himself and the book is intended not just to convey information but also to sell the product. You might also like More from author. I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my Wouldn’t you like companies to make things that you’d LOVE?

I challenge you to read linsdtrom book and not want to smack the author upside the head with it. I believe this commerical to sum up neuromarketing and where we can expect advertising to be in the not too distant future.

Also if only competing against a few others.

Hi, Vanessa, the post you are looking for is here: May 11, at