ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .
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You princip,es selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource. Principles of Marketing is the indispensable introduction to marketing.
Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. A wide selection of vignettes and examples are included in each chapter to illustrate the concepts presented. It’s the instant coffee for real coffee lovers. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.
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Your access to the Instructor Resource Centre has expired. These are the steps you need to take: Written in a lively style with A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request View online at VitalSource.
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Principles of Marketing Frances Brassington No preview available – Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
Explore our range of textbook content across the disciplines and see how you can create your own textbook or eBook. These are drawn from a range of industries, organisations and countries. All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely on these materials.
Each chapter nad two short case studies, again pettiyt from a range of industries, organisations and countries to make the theory even more relevant to the students. No eBook available Amazon.
The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.
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Frances BrassingtonStephen Pettitt. The appeal of this text is the use of stimulating and up-to-date examples and illustrations – these really help students of marketing to gain insight to context and application.
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With this new edition, wnd is also the option to download study notes onto your MP3 player, with VangoNotes. Help downloading instructor resources. Personalised Digital Solutions Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and needs. Ask princoples lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.
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Pearson – Principles of Marketing, 4/E – Frances Brassington & Stephen Pettitt
A gut check for the Big Ideas — tells you if you need to keep studying. Marketing planning, management and control It is however not up to date with regard to how marketing is now.
Principles of Marketing now offers an unrivalled media package including an online petfitt study guide, a video lounge, integrated video case studies and much more! Include highly engaging bespoke games, animations and simulations to aid students’ understanding, promote active learning and accommodate their differing learning styles. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it.
Brassington and Pettitt’s Essentials of Marketing introduces the core concepts of marketing in a concise and digestible format for short course provision.
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