But beyond the hype, what’s really going on? In this groundbreaking exploration of our developing participatory online culture, Axel Bruns. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage, by Axel Bruns. New York: Peter Lang, , pages. Review Number: /2; Review Subject: Blogs, Wikipedia, Second Life, and beyond: From Production to Produsage Axel Bruns; Publisher Name: Peter Lang .
|Published (Last):||9 January 2004|
|PDF File Size:||10.61 Mb|
|ePub File Size:||5.12 Mb|
|Price:||Free* [*Free Regsitration Required]|
We form a new Generation C. But beyond the hype, what’s really going on?
In this groundbreaking exploration of our developing participatory online culture, Axel Bruns establishes the core principles which drive the rise of collaborative content creation in environments from open source through blogs and the Wikipedia to Second Life. He shows that what’s emerging here is no longer just a new form of content production, but a new process for the continuous creation and extension of knowledge and art by collaborative communities: The implications of the gradual shift from production to produsage are profound, and will affect the very core wxel our culture, economy, society, and democracy.
Axel Bruns’s far-reaching and conceptually powerful book, From Production to Produsagecaptures a shift in cultural logic which is profoundly altering how culture gets produced, how knowledge gets circulated, how reputations get made, and how industry, politics, and education operate.
This book is essential reading for anyone who wants to know more about Wikipedia, Second Life, eBay, Flickr, Moveon, or YouTube, in short, for anyone who wants to understand the turn towards participatory culture.
Where Old and New Media Collide. This is quite simply the book about peer production that we’ve been waiting for and I have no doubt that it will be considered a classic in the line of Toffler’s Future Shock. It is a very well written description and analysis of the most important social change process of our time. Bruns’s book represents the coming into awareness of a new social force, that of the communities abd produsers directly making what they need, while at the same time inventing new forms of governance and ownership.
Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage
This is not just a book ‘about produsage’ from an outsider looking in, but itself a stellar production of the new form beyomd consciousness, written from the inside out, both subjective and objective. The new world is already there, and Bruns will let you see it.
Blogs, Wikipedia, Second Life, and Beyond: In recent years, various observers have pointed to the shifting paradigms of cultural and societal participation and economic production in developed nations.
These changes are facilitated although, importantly, not solely driven by the emergence of new, participatory technologies of information access, knowledge exchange, and content production, many of whom are associated with Internet and new media technologies.
Already in the s, futurist Alvin Toffler foreshadowed such changes in his coining of the term ‘prosumer’: Going further beyond this, Charles Leadbeater has introduced the notion of ‘pro-am’ production models – alluding to a joint effort of producers and consumers in developing new and improved commercial goods.
Similarly, the industry observers behind Trendwatching.
Herz has described the same process as ‘harnessing the hive’ – that is, the harnessing of promising and useful ideas, abd by expert consumers, by commercial producers and sometimes under ethically dubious models which appear to exploit and thus hijack the hive rbuns a cheap generator of ideas, rather than merely harnessing it in a benign fashion. Such models remain somewhat limited still, however, in their maintenance of a traditional industrial value production chain: Especially where what is produced is of an intangible, informational nature, a further shift away from such industrial, and towards post-industrial or informational economic models can be observed.
In such models, the production of ideas takes place in a collaborative, participatory environment which breaks down the boundaries between producers and consumers and instead enables all participants to be users as well as producers of information and knowledge, or what I have come to call produsers.
These produsers engage not in a traditional form of content production, but are instead involved in produsage – the collaborative and continuous building and extending of existing content in pursuit of further improvement. Further, we also see produsage in collaborative online publishingespecially in news and information sites from the technology news site Slashdot to the world-wide network of Independent Media Centres, the renowned and influential South Korean citizen journalism site OhmyNewsand beyond this in the more decentralised and distributed environments of the blogosphere.
While there are elements of boosterism in its coverage of such trends, Trendwatching. In this context, ‘C’ stands in the first instance for ‘content creation’, as well as for ‘creativity’ more generally and Generation C appears closely related to Richard Florida’s idea of a creative classtherefore ; if the outcomes of such creativity are popularly recognised this can also lead to another aexl, ‘celebrity’.
This book will outline and analyse the produsage phenomenon and its implications, by mapping the produsage landscape as it currently exists or emerges. Seconnd will begin by offering an introduction and overview on produsage in general, and from here continue to explore specific key domains in which produsage takes place. In a second section, it will discuss some of the key underlying models for produsage environments which are in place across different domains: This highlight the opportunities and challenges associated with produsage both in domain-specific fields and across the broader landscape of produsage.
Skip to main content. From Production to Produsage: Research into User-Led Content Creation.
Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage by Axel Bruns
From Production to Produsage. From Production to Produsage Produsage: Site Feeds All content: You are here Home. Where Old and New Media Collide This is quite simply the book about peer production that we’ve been waiting for and I have no doubt that it will be considered a classic in the line of Toffler’s Future Shock.